A Business Solution Provider (BSP) is a Meta-approved company that provides businesses with access to the WhatsApp Business API, handles application and onboarding, and typically bundles software like a team inbox or AI agent on top.
Meta does not give businesses direct access to the WhatsApp Business API, every business must go through a BSP. The BSP handles the Meta application, phone number verification, business profile approval, and template message review. They also typically provide the software layer that sits on top of the API: a multi-team inbox, automation builder, AI agent, and CRM integrations.
Some BSPs pass Meta’s messaging fees through at cost; others markup those fees by 15–25% an important distinction when comparing platforms. Zoe is a BSP that passes Meta fees through at cost with no markup. Wati, by contrast, has been reported to markup messaging fees by approximately 20%.
Why It Matters for MENA Businesses:
Picking a BSP with regional presence matters for MENA businesses, Arabic support quality, local payment integrations (Mada, Tabby, Tamara), and native connections to Zid and Salla are concentrated among regionally-focused BSPs like Zoe rather than global generalists.
Related Glossary Terms:
