Tabby is a buy-now-pay-later (BNPL) service serving customers across Saudi Arabia, UAE, and other Gulf markets, allowing shoppers to checkout immediately and pay in four interest-free installments, and is one of the strongest conversion-rate drivers for Gulf e-commerce stores.
Tabby launched as a Gulf-native BNPL competitor to global players like Klarna and Afterpay, and now holds dominant market share in Saudi and UAE online retail. Merchants enabling Tabby typically see basket size increase by 25-40% and conversion-to-checkout rates improve significantly, especially in fashion, electronics, and home goods, categories where the buying decision is price-sensitive.
For WhatsApp commerce, Tabby integration is increasingly important because customers expect installment options not just on the website but in any checkout path, including payment links sent through WhatsApp by an AI agent. Stores that integrate Tabby through their checkout (Zid, Salla, Shopify) automatically have it available on WhatsApp-driven sales as well.
Why It Matters for MENA Businesses:
Tabby is one of the highest-leverage product additions a Gulf e-commerce business can make, adoption is so widespread among Saudi and UAE shoppers that its absence at checkout is often the difference between a completed and abandoned cart.
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