Abandoned cart recovery is the automated process of contacting customers who added items to an e-commerce cart but didn’t complete checkout, typically through a sequence of reminders sent via WhatsApp or email to bring them back to finish the purchase.
The average e-commerce cart abandonment rate is approximately 70% globally and higher in MENA. Recovery sequences attempt to win back a portion of that lost revenue by sending timed reminders typically 1 hour, 24 hours, and 72 hours after abandonment. Each reminder is more direct than the last, often introducing an incentive (discount code, free shipping, last-piece urgency) in the final message.
WhatsApp-based cart recovery outperforms email by 5–10x. Open rates on WhatsApp average 95% within 3 minutes versus 20% on email within 24 hours, and the conversational format lets the customer ask questions, address concerns, and complete payment inside the same thread.
Why It Matters for MENA Businesses:
MENA stores using WhatsApp AI agents for cart recovery typically see 15–25% of carts recovered a dramatic improvement over the 2–4% achievable with email alone, and worth significantly more revenue per month than the cost of the AI agent itself.
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