A WhatsApp drip campaign is a sequence of automated messages sent to a customer over a defined timeline; typically 3 to 7 messages spaced 1 to 14 days apart designed to nurture leads, recover carts, deliver onboarding, or re-engage cold contacts.
Drip campaigns on WhatsApp differ fundamentally from email drips. They’re shorter (1–3 sentences per message), more personal in tone, and use much tighter cadences (1–3 days between messages rather than weekly). The total sequence rarely exceeds 5 messages, anything longer feels like spam on a personal channel like WhatsApp.
Effective drip sequences combine pre-approved template messages (for the initial outbound, before the 24-hour window opens) with conversational AI responses (once the customer replies and opens the session). Common drip types include welcome sequences, cart recovery, post-purchase onboarding, re-engagement, birthday/anniversary, and event/booking reminders.
Why It Matters for MENA Businesses:
Tuesday to Thursday between 10am–12pm or 4pm–6pm local time tends to deliver the strongest engagement across MENA, Fridays and late evenings perform poorly given regional weekly and prayer rhythms.
Related Glossary Terms:
